global discussion. local perspectives.
by Ronel Rensburg While watching the acceptance speech (“This is your victory”) by Barack Obama upon winning the presidential race in Chicago, I experienced a long-forgotten feeling of excitement towards…
1. The perspective of this new-year note on ‘the business of business is responsible business’ is that the current economic crisis is only one of the consequences of a historic…
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards…
Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant…
I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable…
Bear with me and please visit www.lucasossellaeditore.it . Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a…
While there were few remaining doubts in Milano for me that the institutionalization process of the public relations function is ‘a fact of organizational life’, especially after the presentation of…
Just when you think an issue is sorted, done, dusted and settled – up it comes again. The issue on my mind today is gender and its impact on public…
In these last two weeks -as I am sure each of you- I have been struggling to make some sense out of what is happening in the world, in order…
Sample quote from Kristin Johnson’s grad study of authoritative senior professionals from (worldwide) major international organizations and institutions: “I think that PR has always been about relationships, but it has…