Sixteen Edelbytes from Richard

His early goal was to make Edelman’s New York office profitable and even larger than its Chicago headquarters. Over the years he determined to carve out a distinct, professional identity, which included: playing a role in the professional community, further developing the company internationally (particularly in Asian markets), taking many risks (and assuming full accountability for them) while exploring new ideas, concepts and tools.

‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?

With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the recessionary pressures – real or otherwise – have, more so in recent months, led many to question the economic models we have used for so long. Unsurprising really, as they are models which, as I have mentioned here before, were created for another space and...

Should you avoid ’sinking the boat’ or ‘missing the boat’? The New Yorker on advertising spent. Does it also apply to public relations?

Some of you, I am sure, have read The Wisdom of Crowds, a 2004 book by James Surowiecki, financial editor of The New Yorker. It is a very inspiring book and, although hardly citing public relations, it is for us what one might call a ‘professional book’, in the sense that it clearly illustrates how by listening carefully to a specific public, an organizational decision whose consequences relate to that public and/or vice versa will...

Are We Losing Our Cathedrals of Knowledge to Web-based Information?

Many thanks to Judy Gombita for recently sharing the blogpost “Librophiliac Love Letter: A  Compendium of Beautiful Libraries“.   As I was perusing the photos, it struck me that these libraries make a profound statement about how we value books, knowledge and learning. These rooms are temples and cathedrals. As information has multiplied in recent decades and access to it opened up, we are losing that sacred aspect to knowledge, and the architecture is disappearing with it. I...

Integrating Public Relations and Public Diplomacy: a workshop in Rome for 25 diplomats by FERPI, the Italian professional association

In agreement with the Diplomatic Institute of the Italian Ministry of Foreign Affairs, FERPI -the Italian Federation of Public Relations- is holding in the English language, on March 3,4,5,and 6 in Rome a four session workshop on Public Diplomacy for 25 mid career Italian diplomats according to this program. Tutors of the course will be Toni Muzi Falconi and Fabio Ventoruzzo, both representing Ferpi. Four guest lecturers have agreed to participate: Dejan Vercic, Mindi Kasiga,...

Report from Lugano (IABC) and Frascati (Cittadinanzattiva): the underwear and the genericity of public relations…

Rem Koolhaas, the reputed Dutch architect and professor at Harvard has recently launched a new ‘buzz word’: that of generic architecture. Just as generic pharma simply deliver the functionality of the base-molecule, generic architecture rediscovers its basic function and common sense, overwhelmed in recent years by the many extravaganzas and by the pressures of competition. Two association of ideas here: a) you will possibly remember the many posts in this blog dedicated to the ‘generic...

Luxottica, world leader in premium and luxury prescription frames and sunglasses, stuns all with daring stakeholder relationship program

Quanno ce vò, ce vò (pronounced: cannocievò, cievò). So goes an old roman expression indicating that when something is so, it is so… no matter what, no buts or ifs… In a particular period in which my Country (Italy) and its private, public and social elites are undergoing a sustained (and increasingly intolerable) intellectual deterioration with dire consequences on the well being of its citizens, if and when something positive does come up, it is...

This post is personal; a relative goal to travel from Me to We

“A goal is a dream with a deadline” Recently I was in a meeting where this quote was featured on a wall and I quite liked it, with my first reflections related to personal and professional goals. But soon the aptness of the quote had my thoughts turning to an exceptional person in my life, my 15-year-old niece, Sarah D. You see this niece of mine has a really big goal (and dream) in mind,...

This post is personal; a relative goal to travel from Me to We (updated)

“A goal is a dream with a deadline” Update (March 4, 2009): Thanks to community support from a number of areas, Sarah’s Dream received enough votes (more than 100) to qualify. This means her project has a financial base on Give Meaning. I’m sure my niece will take as much delight in the note accompanying the donation from James McNally (whom neither of us know personally): “Happy to kick things off, hopefully you’ll reach and...