Posted on Seasoned Posts

Twelve hours of videobook on ‘In what sense: what is public relations?’. A narrative which summarizes some 400 years of professional experience. A dream, or a nightmare?

Bear with me and please visit www.lucasossellaeditore.it . Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a grasp of what the contents, but more importantly the format, are like. Basically these few minutes are an excerpt of a good twelve hours (!) of videobook (3 dvd’s of four hours each) to which Joao Duarte referred to in his post here a few...

Posted on Seasoned Posts

My major takeaways from the Milano Euprera Congress. How our professional community can help bridge the gap between what is really happening in the global market place and what we think is happening.

While there were few remaining doubts in Milano for me that the institutionalization process of the public relations function is ‘a fact of organizational life’, especially after the presentation of the three research reports in the final plenary session, and the rooted impression that in other parts of the world besides Italy, Europe and the United States the process is even more pronounced, even if no figures were presented at the Euprera Congress…the substantial impression...

Posted on Seasoned Posts

Lions or donkeys – is PR ready for the challenge of Institutionalization?

The recent Euprera congress in Milan advocated insitutionalization of PR as a strategic leadership function, where organisations value communications as a strength in the same way that they respect other expertise among the executive.  The impression was that PR practitioners are "lions" being led by "donkeys" who fail to recognise our courage and competence as they task us instead in fighting futile tactical battles.  (My analogy being the views towards the British generals of World...

Posted on Seasoned Posts

Kristin Johnson gets input from industry leaders: how Knowledge Management could support transition from personal to organizational influence

Sample quote from Kristin Johnson’s grad study of authoritative senior professionals from (worldwide) major international organizations and institutions: “I think that PR has always been about relationships, but it has changed fundamentally in that relationships have almost become the primary responsibility of a PR practitioner—and it’s not just with the Wall Street Journal or New York Times—it’s relationships with everyone who has a significant influence on the reputation of your company. I think it’s great...