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PR Axis

How to use Public Relations Counsel

May 4, 2014

John Wiley Hill, president of Hill & Knowlton, Inc. wrote chapter six in the 1948 US book, edited by Glenn and Denny Griswold, Your Public Relations (being serialised here with…

PR Vision

Holmes Truths: Repositioning PR or getting back to where we once belonged?

April 24, 2014

Industry analyst Paul Holmes offers advice to our thriving but misunderstood profession By Daniel Tisch, APR, FCPRS There’s a paradox in public relations today: It is a time of unprecedented…

PR Motion

A chicken and egg conundrum for PR careers

April 16, 2014

In the run up to Easter, here’s a chicken and egg conundrum for PR careers. Should we start out as generalists before specialising or vice versa? Does the navel gazing…

Classic PR Conversations PR Sphere

The endless fight for the (PR) power

April 3, 2014

By Sean Williams Who owns corporate messaging? This is navel gazing of the first order, and the fact that I’m writing this post is testament to how we can start…

Classic PR Conversations PR Nexus

Social sniff test: engaging employees as advocates or treating them as commercial commodities?

March 27, 2014

Some weighty conversations with subject experts: Debating employee engagement in a healthy corporate culture versus an amplified trend to “suggest” a program of socializing, whereby “employee brands” or “advocates” post…

PR Nexus

Social capital – the lifeblood of public relations

March 14, 2014

Social capital is the lifeblood of public relations with our ability to interact with others, build relationships, and develop a shared understanding at the heart of what we do. Always…

PR Sense

Stakeholder Expectations Roundtable: A tale of two books

March 6, 2014

Where does public relations fit into the organization? How should we update our practices to meet the needs of today and tomorrow? What are our responsibilities to the organizations we…

PR Axis

How to organise and operate a public relations department

February 28, 2014

This topic remains as relevant today as when the following insight into the public relations department of 1948 was written by Conger Reynolds, public relations director at the Standard Oil…

PR Mediums

An accidental ebook: exploring the future of business blogging

February 20, 2014

Ketchum Europe director and CIPR president shares insights from a co-creation project exploring the benefits of professional blogging By Stephen Waddington Blogging is 20 years old this year. By now…

PR Mediums

Director Roundtable: Stakeholder Expectations and the 21st Century Board

February 7, 2014

PR Conversations founder, Toni Muzi Falconi is taking part in a fascinating ‘Director Roundtable‘ event being held in collaboration with the NYU school of continuing and professional studies on 28…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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