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PR Techster

Six social media and digital communications trends for 2015

December 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. The reason is that…

PR Axis

Making the case for solid public relations research

December 11, 2014

Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects By Natalie Bovair, APR Recognizing that research is essential to strategic public relations…

PR Axis

How to build better relations with employees

November 20, 2014

The first chapter in Part III of Your Public Relations, the 1948 book we are serialising at PR Conversations, is authored by Kirk Earnshaw, industrial relations editor of Modern Industry…

PR Axis

Stop with the hocus pocus – employee communications is for muggles

November 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results, practitioners should call on simple skills and experience—not a book of runes, silver bullets…

Classic PR Conversations PR Nexus

The four Ps of public relations leadership

October 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that constitute the cornerstones of PR leadership By Anne Gregory, PhD, FCIPR It…

PR Mediums

Sharing Toni Muzi Falconi's biased memoirs

October 20, 2014

We have always been proud to have the support of Toni Muzi Falconi whose original blog became PR Conversations, and he then passed the editorship to Judy Gombita, Markus Pirchner…

PR Sphere

Two glaring gaps in an otherwise glowing review of senior PR practice in Canada

September 18, 2014

A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results By Natalie Bovair, APR It’s official: Canadian public relations practice is distinct and progressing well toward…

PR Axis

Association Public Relations

September 10, 2014

It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather…

Classic PR Conversations PR Sense

Exposing PR's weaknesses

August 17, 2014

I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls. PR…

Classic PR Conversations PR Techster

Why public relations must wake up to wearables

August 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter Op-Ed by Catherine Arrow In…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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