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PR Vision

"Intel inside&"? Reinventing our profession … before extinction?

March 13, 2010

In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need,…

PR Nexus

Social Media go Mainstream? Euprera spring symposium in Gent (Belgium)

March 6, 2010

The most stimulating came from Betteke Van Rule: never has public relations been more public! she said from the floor. Which led me to think that, yes!, public relations is…

PR Nexus

To listen, to engage: empty buzzwords?

February 21, 2010

"Over the past years, we’ve seen very smart people make mistakes because they didn’t understand the context in which they were operating" - this sentence is extracted from an interesting…

PR Nexus

And now, let's work for the Stockholm Accords and the future of our profession!

February 12, 2010

The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue…

PR Axis

PR crisis case studies in real time

February 9, 2010

Open any public relations textbook and the section on crisis management will include examples of how organisations have demonstrated "best" or "worst" practice. And, it's not just the textbooks, as…

PR Sphere

Obama losing control of his narrative? Then why is Berlusconi successfully holding his?

February 2, 2010

It seems that, during his first year in office, President Obama is progressively losing control of his narrative. It also seems that Italy’s Berlusconi is, instead, holding on to his…

PR Mediums

Isolated on the Web

February 1, 2010

This week, five francophone public radio journalists (one Belgian, one Canadian, one Swiss and two French) are evaluating new media. Isolated in a cabin in a rural region of France,…

PR Nexus

Reaching out to Generation Connectivity Online

January 23, 2010

Public administrations have a reputation for inertia, so it's always refreshing to see innovative counterexamples. The French Office national d'information sur les enseignements et les professions (ONISEP) is tasked by…

PR Sphere

Talibans implementing an apparently effective public relations campaign in Afghanistan, reports the New York Times.

January 21, 2010

This morning's edition of the New York Times carries on it's front page an enligthening article by Alissa Rubin on the Taliban's public relations campaign in Afhganistan, casting a well…

PR Sense

Arresting consequences of life with the Thought Police

January 19, 2010

The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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