An effective communication campaign: #PicturesTalk
This detailing of a case study began life as an intended comment on Kristen's Sukalac's recent blog, Pink Gloves, Hashtags and Lost Opportunities, but it became so involved and long…
Pink Gloves, Hashtags and Lost Opportunities
A few weeks ago on the Hobson and Holtz Report (For Immediate Release 493), Shel Holtz mentioned that participants at this year’s Blog World Expo had been requested to use…
+10%! those increasingly muddy waters between evaluation/measurement and return on investment
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had…
Til Death Do Us Part? Models of Engagement
Last week I had the pleasure of discovering the Champagne Bar at St Pancras station in London in the company of Michael Klein, an excellent internal comms professional currently based…
Message pointer: Demonstrating value
I'm pointing you to the Message from the President, which recently went online on the Canadian Public Relations Society’s website. In his message, Dr. Terrence (Terry) Flynn, APR, FCPRS, outlines…
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event. The lecture was by Jon Iwata, IBM’s Senior Vice…
A stakeholder relationships approach to global climate change
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are…
Tidbits: one, two, three, four…who are we all rooting for?
Tidbit 1. From Louvain la Neuve on ‘Contredire L’enterprise’: °today’s title implies that corporates speak and others react, but be careful in overemphasising corporate win, warns Jean Pierre Beaudoin; °organizational…
Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is…
The End of the World as We Know It?
PR Conversations talked to Silvia Cambiè (top left) and Yang-May Ooi (below left), authors of the recently published International Communications Strategy: Developments in cross-cultural communications, PR and social media about…