Tom Murphy, Microsoft's director of corporate communications, corporate citizenship & community affairs
Contrary to claims, Irish luck has little to do with Tom Murphy’s successful career path in public relations.
Embracing a brave new world: tips from a social-media virgin
Are you a newbie to social media, too? Approaching this new world bravely is a bit like bungee-jumping; while the anticipation is exhilarating, will the outcome be similar?
PRoust Questionnaire: Judy Gombita
The PRoust Questionnaire provides a quick insight into a public practitioner’s interests and point of view, as well as their professional beliefs and values. Answered by: Judy Gombita
International research team asks CCO's to Be Heard™ (and contribute)
While there is some anecdotal evidence, little formal research has been published on public relations/communication department organizational structure--particularly on: the models in use; the strengths and weaknesses of each of…
Stockholm Accords: an update. If you are not in Stockholm my friends, tough luck…
Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to…
OOPS! Gordon Brown's recent debacle leads public relators to think this one out, with some care….
If a subject to be trusted is ‘one who does what he says….walk the talk and, when useful, talk the walk…' then we must discipline ourselves to think, speak privately…
Public Relations before, during, after acquisitions and mergers. Fascinating lessons from Poznan, Poland!
Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found…
Reaching stakeholders, publics & audiences in a journalism 2.0 world where Free Costs Too Much
Although primarily focused on changes to newspaper readership and engagement models, an underlying quest is answers to the challenges impacting public relations practitioners regarding audiences who are only prepared to…
Stockholm Accords first draft up for comments. Please contribute, suggest, criticise and help shape the future of our profession
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception…
Why Every Communicator Should Agonize about France’s “Game of Death”
The power of the media and the ethics of communication are recurring themes for PR professionals and other communcators. Can an authoritative media voice push anyone to cross ethical lines…