global discussion. local perspectives.
PR Conversations talked to Silvia Cambiè (top left) and Yang-May Ooi (below left), authors of the recently published International Communications Strategy: Developments in cross-cultural communications, PR and social media about their new book and the changing world facing PR practitioners today.
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...
News that celebutante Kim Kardashian is to produce a ‘reality’ show on public relations sent shivers of dread down my spine this week. More than anything else, it highlighted (for me) the fact that as a profession, we are in the midst of a cusp catastrophe that requires attention from us all. For several months now I have been pondering this phenomenon, evidenced by the multiplicity of practice ‘realities’ that surround us – of which...
For the last 50 or so years, advertising money has made the world go round. Despite the fact that Viscount Leverhulme (or was it John Wanamaker – either way, both were early pioneers of advertising for their companies) is quoted as having said: I know that half of my advertising budget is wasted, but I’m not sure which half The fact that half of the spend was considered to be worthwhile was enough to compensate...
A sponsored online conversation is loosely defined as ‘the practice of paying a blogger to post about your brand’. This is how Bateman Group’s Bill Bourdon begins a post in which he argues with what appear to me to be solid arguments that, while it is true that this practice should be considered as paid media and therefore fall in the territory of advertising agencies, it is also true, Bourdon adds, that quote yet, how...
One of the arguments of the proponents of social media is that the audience reigns, choosing which content it wants to consume. Broadcasting is bad, the logic goes, because it doesn’t target messages to specific audiences and doesn’t allow them to choose the desired content. On that basis, my admittedly limited experience with Twitter makes me feel like many of the people on the network are guilty of the same crime, except worse: at least...
In these recent weeks, and in various encounters with professionals and scholars from around the world, I have stumbled more than once on to the question: ‘what now after Grunig?’… as if the Excellence Project happened to be the most recent development for our body of knowledge. I very much disagree with this interpretation, as much as I disagree with those late adopters who (on the other side?) tend to believe that nothing had happened...
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of global public relations thinking to listen to and discuss papers presented by young, old and middle aged students, scholars and...
Nelly Benova is a forceful and highly proactive figure in Bulgarian Public Relations. She represents the Bulgarian PR Association in the Global Alliance, in Cerp and also manages the CIPR accreditation course in Sofia. This interview she had with me in Vienna a few days ago has just been posted and might stimulate some discussion also amongst our visitors here at PRC.