global discussion. local perspectives.
The most stimulating came from Betteke Van Rule: never has public relations been more public! she said from the floor. Which led me to think that, yes!, public relations is definitely about relationships with publics, as many of us have always claimed.
Open any public relations textbook and the section on crisis management will include examples of how organisations have demonstrated "best" or "worst" practice. And, it's not just the textbooks, as recent incidents have seen plenty of advice from PR "experts" through online and social media.
This week, five francophone public radio journalists (one Belgian, one Canadian, one Swiss and two French) are evaluating new media. Isolated in a cabin in a rural region of France, they have vowed to consult only Twitter and Facebook the entire week.
Public administrations have a reputation for inertia, so it's always refreshing to see innovative counterexamples. The French Office national d'information sur les enseignements et les professions (ONISEP) is tasked by the Ministry of Education to help students, parents and educators to learn about existing professions and various opportunities for training or further studies.
The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the US police officer who ordered a showbiz agent to send a tweet.
Guest post by Olivier Cimelière, Vice President Corporate Communications, Ericsson France The boom in blogging has precipitated a radical change in external communications techniques deployed by corporations and institutions. Companies are having to switch from a conventional and comfortable “top-down” model to incorporate “bottom-up” contributions from individuals who are able to openly question, criticise and contradict their views. And then there are the social networks that allow information to spread like wildfire before companies even...
Read the paper? Nah - that's old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what's unfolding? Didn't bother, we saw it coming because we know and work directly with the community. How did you tell people? We operated a Living Story.
This detailing of a case study began life as an intended comment on Kristen's Sukalac's recent blog, Pink Gloves, Hashtags and Lost Opportunities, but it became so involved and long (and the subject so inspiring) that I decided to turn it into a post proper.
A few weeks ago on the Hobson and Holtz Report (For Immediate Release 493), Shel Holtz mentioned that participants at this year’s Blog World Expo had been requested to use the Twitter hashtag #fightcancer during the day in order to raise awareness for the fight against the disease. At the time, I remember thinking, “So what? What impact did it have?” Cancer is hardly an orphan disease for which basic awareness is required, so what...
Tidbit 1. From Louvain la Neuve on ‘Contredire L’enterprise’: °today’s title implies that corporates speak and others react, but be careful in overemphasising corporate win, warns Jean Pierre Beaudoin; °organizational conflicts are less manageable today, also because of social media, says Jean Marie Charpentier; °state institutions are abruptly importing managerial models at their own risk and peril, suggests Yves Winkin. These are my major takeaways from a full day of academic and professional homage to...