Social Media go Mainstream? Euprera spring symposium in Gent (Belgium)
The most stimulating came from Betteke Van Rule: never has public relations been more public! she said from the floor. Which led me to think that, yes!, public relations is…
PR crisis case studies in real time
Open any public relations textbook and the section on crisis management will include examples of how organisations have demonstrated "best" or "worst" practice. And, it's not just the textbooks, as…
Isolated on the Web
This week, five francophone public radio journalists (one Belgian, one Canadian, one Swiss and two French) are evaluating new media. Isolated in a cabin in a rural region of France,…
Reaching out to Generation Connectivity Online
Public administrations have a reputation for inertia, so it's always refreshing to see innovative counterexamples. The French Office national d'information sur les enseignements et les professions (ONISEP) is tasked by…
Arresting consequences of life with the Thought Police
The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the…
Corporate blogs and social networks: The experience of Ericsson France
Guest post by Olivier Cimelière, Vice President Corporate Communications, Ericsson France The boom in blogging has precipitated a radical change in external communications techniques deployed by corporations and institutions. Companies…
2010: Battle begins for "real-time" relationships
Read the paper? Nah - that's old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what's unfolding? Didn't bother, we saw…
An effective communication campaign: #PicturesTalk
This detailing of a case study began life as an intended comment on Kristen's Sukalac's recent blog, Pink Gloves, Hashtags and Lost Opportunities, but it became so involved and long…
Pink Gloves, Hashtags and Lost Opportunities
A few weeks ago on the Hobson and Holtz Report (For Immediate Release 493), Shel Holtz mentioned that participants at this year’s Blog World Expo had been requested to use…
Tidbits: one, two, three, four…who are we all rooting for?
Tidbit 1. From Louvain la Neuve on ‘Contredire L’enterprise’: °today’s title implies that corporates speak and others react, but be careful in overemphasising corporate win, warns Jean Pierre Beaudoin; °organizational…