Research report on sustainability reporting in Canada

Earlier this week Benita Steyn asked me if I knew of any research relating to “enterprise strategy in Canada,” for use in her current research. Although information on that specific area seems light on the ground at this stage, I did recall the detailed research report conducted two years ago by our national body, the Certified General Accountants Association of Canada. From its June 7, 2005, media release: “There is a widely recognized global movement...

The Fork in the Road to PR Research

Management wants data. How can anybody think otherwise in a business world ruled by six sigma, key performance indicators, balanced scorecards, dashboards and ROI. Yet studies continue to show that many public relations practitioners still do not use research