Finding our essential knowledge

Page Turner, the blog of the Arthur W. Page Society, has published my posting regarding the three kinds of research in our field, and how that relates to the Institute for Public Relations’ Essential Knowledge Project.

election polls are only the tip of an iceberg for an essential review of understanding reality as it unfolds ever so fuzzily…

Once again most polls conducted for the recent Italian elections were wrong. Giuseppe De Rita, a highly intelligent and reputed analyst, sentenced: Italians are born liars. So what else is new? Helas! This is but the tip of an iceberg which calls into question, and not only in Italy, a number of ‘truths’ in many traditional activities such as market, political and social research, analysis, public relations, procurement, journalism…..

The Essential Knowledge Project

There is a tremendous amount of research conducted over the years on all aspects of creating and sustaining public opinion, attitudes and relationships. All too many practitioners don’t have a clue where to find it. So the Institute for Public Relations has introduced the Essential Knowledge Project, an online guide to the best research into how organizations build and manage mutually beneficial relationships with customers, communities, employees and other stakeholders.

Putting the Public Back in Public Relations

“Social Media and the Future of PR” is the theme of Euroblog2008, currently underway in Brussels (presented by EUPRERA, Edelman, IHECS and Département de communication, Université catholique du Louvain). I participated on a panel on chaired by Toni Muzi Falconi (who leads the Institute’s Commission on Global Public Relations Research). This gave me the opportunity to talk about two important research projects connected to the Institute. • “New Media, New Influencers and Implications for the...

Public Relations and Social Media: impact sofar and what next? Look at this program for the Euprera-Edelman EuroAtlantic summit in Bruxelles from 13 to 15 of March and make sure you don’t miss it!

An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.

Peer-to-peer roundtable discusses “How effective is corporate governance in Canada?”

On Tuesday, February 5th Direct Engagement Inc. is sponsoring a peer-to-peer roundtable discussion on corporate governance in Canada, “Capital markets in Canada compete globally for issuers and investors. Scandals in the US demonstrated their fragility. Statistics show Canadian regulators devote a smaller percentage of their total budget to enforcement than the US. Is the present corporate governance system working? Why are some organizations better than others in corporate governance?” Although this is a paid-attendance event,...