global discussion. local perspectives.
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards…
In a recent exchange on this here blog Catherine Arrow wrote: … Somebody, somewhere has to hit the coalface first, and… (this) is the job of associations, so their members…
The recent Euprera congress in Milan advocated insitutionalization of PR as a strategic leadership function, where organisations value communications as a strength in the same way that they respect other…
Just when you think an issue is sorted, done, dusted and settled – up it comes again. The issue on my mind today is gender and its impact on public…
In a manual written for his students in 2005, Emanuele Invernizzi (Professor of Corporate Communication at IULM University in Milan and co-organiser of the 2008 Euprera Conference to take place…
In 2004, the Dutch scholar Prof Betteke Van Ruler referred to PR professionals as being ‘from Venus’ while PR scholars are ‘from Mars.’ UK academics Fawkes and Tench found traces…
I am not an advertising agent, but a storyteller. This statement concludes a splendid article by Gugliemo Emanuel, correspondent from London of the Italian daily Corriere della Sera…dated December 1…
I am not an advertising agent, but a storyteller. This statement concludes a splendid article by Gugliemo Emanuel, correspondent from London of the Italian daily Corriere della Sera…dated December 1…
As professionals, we know only too well how often we are called on to discover or even create reasonable opportunities for published visibility, as well as to rouse and galvanize…
These days, as the World PR Festival in London (June 23-24) comes closer, the public benefit of Public Relations returns once again to the top of our agenda. But could…