global discussion. local perspectives.
The fifth GAP (generally accepted paractices) gap report from Annenberg School of Communication has just been released, while Ansgarr Zerfass from Leipzig, leading a coalition of ten european universities has just launched the largest online survey on public relations in Europe ever attempted. Participate here.
I had learned of the Hunter-Coach incident a few months ago when the always careful and brilliant Jack O’Dywer revealed it on his website, and was shocked by the manipulative way in which
A lively discussion came up last Thursday evening in Rome, at the second of the six sessions scheduled for the production of the video book on ‘What is Public Relations’, which my friend Joao so acutely and courteously described here, following up on the first session. The general topic has to do with many issues my co-bloggers have touched upon in this blog as well as with the content of a recent (the plum of...
There is a tremendous amount of research conducted over the years on all aspects of creating and sustaining public opinion, attitudes and relationships. All too many practitioners don’t have a clue where to find it. So the Institute for Public Relations has introduced the Essential Knowledge Project, an online guide to the best research into how organizations build and manage mutually beneficial relationships with customers, communities, employees and other stakeholders.
“Social Media and the Future of PR” is the theme of Euroblog2008, currently underway in Brussels (presented by EUPRERA, Edelman, IHECS and Département de communication, Université catholique du Louvain). I participated on a panel on chaired by Toni Muzi Falconi (who leads the Institute’s Commission on Global Public Relations Research). This gave me the opportunity to talk about two important research projects connected to the Institute. • “New Media, New Influencers and Implications for the...
The US Bureau of Labour Statistics has just released new and very interesting data on public relations practice in the US economy here and here. The most startling element of this new report is the substantial difference from the 2007 one in the description of the function.
May I attract your careful attention to a new site just developed by the German Public Relations Association in cooperation with the University of Leipzig? This is the link. Take a good look and comment. It is an amazing breakthrough for professional associations, for professionals and scholars alike and it certainly would benefit from your input.
An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.
I’ve been perplexed for a long time about the interface between public relations and ethics. Most PR associations espouse codes of ethics, although they seem devillishly hard to police, leading some people to ask what the point is. After long reflection, I’ve come to the conclusion that it is almost impossible for an international PR association to adopt a code that goes beyond vague platitudes. Applying ethics within an international context is extremely difficult because...
Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the first time to my knowledge, a ranking shows that a PR Director in Portugal can earn slightly more than a Marketing & Commercial Director and significantly more than a pure Marketing Director. But what does this mean?