global discussion. local perspectives.
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company…
In 2003, Privacy Victoria launched a sponsorship of the Platypus House at the Royal Melbourne Zoo. At the time the then-Privacy Commissioner, Walkley Award winner, and ex-journalist, Paul Chadwick, indicated,…
With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the…
Social media are increasingly considered by the public relations community (scholars, educators, professionals) as a ‘separate thing’, different from mainstream. Is this really so? And, even if it is… do…
Are we finally seeing, moment by moment, a public relations approach unfold…or is it only a disastrous and desperate exercise in spin? You will remember that years ago (not as…
In agreement with the Diplomatic Institute of the Italian Ministry of Foreign Affairs, FERPI -the Italian Federation of Public Relations- is holding in the English language, on March 3,4,5,and 6…
by Ronel Rensburg While watching the acceptance speech (“This is your victory”) by Barack Obama upon winning the presidential race in Chicago, I experienced a long-forgotten feeling of excitement towards…
I had a new experience yesterday that helped me understand the “social” in social media a little better. I use Facebook to maintain with far-distant friends and to get back…
I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable…
Bear with me and please visit www.lucasossellaeditore.it . Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a…