global discussion. local perspectives.
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.
A few days ago I was invited by the Public Relations Global Network to give a 20’ present/onversation (…so I dubbed it) to a group of some 30 leaders of as many consultancies and as many countries who met in Milano for their by-annual conference each time in a different country. The topic I chose to address in agreement with Anne Buchanan, leader of the network and Alessandra Malvermi, head of the Italian agency member...
The only thing that I regret is not having been able to understand (because of the lack of an english translation) of three and one half presentations (out of nine!) which unfortunately were in the Russian language (the Russian one of course, Belarus, Polish and half of the Latvian one). However the ones I was able to understand (English, Italian, Lithuanian, Ukrainan and German one) were well worth it.
Many will remember Elizabeth Browning’s lovely poem…