Posted on Seasoned Posts

Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!

Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’. Sir Martin Sorrell , Ceo of WPP, said more or less the same about one year ago in New York.

Posted on Seasoned Posts

Don Bates: turning theory into practice. An integrated software platform.

In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a new global stakeholder relationship governance operating platform which, together with many other scholars and professionals all over the world (although we might call...

Posted on Seasoned Posts

Difference between King III and King II Reports on Governance

The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up to the challenge?”  In March this year, just after the draft King III Report was published for comment, I invited...

Posted on Seasoned Posts

From Paul Seaman: defending public relations against social media hype…

Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...

Posted on Seasoned Posts

From Paul Seaman: defending public relations against social media hype

Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...

Posted on Uncategorized

Authentic CEOs

I like the approach Marc Wright from Simply Communicate and Vice Chair of the IABC Europe and Middle East Region takes to discussing authenticity and corporate leadership. First he provides three sets of CEOs that he compares and contrasts (although it’s not always clear to me why those particular people are paired). And then he extracts a list of 10 pointers to help achieve a more authentic voice for the CEO.

Posted on Seasoned Posts

Information overload: a public relator’s risk, but also an opportunity….

In a report here from an Iabc conference last February in Lugano I suggested a thorough consultation of Martin Eppler and Jeanne Mengis ‘s research paper on informaton overload as the best presentation of that conference. I attached the paper, but was immediately warned by a Iabc Guardian that the paper was not for consultation by non Iabc members, and was kindly requested to take it down. I was then (and am today) happy to...

Posted on Seasoned Posts

Culture and Public Relations: a letter from Bled, Slovenia

As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of global public relations thinking to listen to and discuss papers presented by young, old and middle aged students, scholars and...

Posted on Seasoned Posts

Berlusconi has begun to rationalise and theorise his ‘cucku’ model of public relations

I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model: la politica del cucù (pronounced cucku)! The term comes, I presume, from a recent televised joke he exposed to German Chancellor Angela Merkel when he suddenly appeared in front of her, stepping out from hiding behind a huge statue with a great smile, his two waving hands next to...

Posted on Seasoned Posts

The ethical state, social communication and public relations…

How effective are social communication campaigns, specifically when they are enacted by public institutions and their aim is to con-vince publics to modify their day-to-day behaviours? The amount of literature is overwhelming and highly contradictory. Of course governments and other public agencies or institutions, normally advised by many of our colleagues who thrive on the trade and tickle the ego of these organization’s leaderships, tend to overlook and set aside the contradictory evidence. Yet recent...