I like the approach Marc Wright from Simply Communicate and Vice Chair of the IABC Europe and Middle East Region takes to discussing authenticity and corporate leadership. First he provides three sets of CEOs that he compares and contrasts (although it’s not always clear to me why those particular people are paired). And then he extracts a list of 10 pointers to help achieve a more authentic voice for the CEO.
PR Conversations
PR CONVERSATIONS HISTORY:
When PR Conversations launched in July 2006, its founder, Toni Muzi Falconi, broke new ground by envisioning and introducing an international, collaborative PR-blog concept, which over the years has resulted in more than 600 posts from a variety of contributors (please visit our Seasoned Posts archive).
The earliest version of PR Conversations grew out of Toni’s original blog (tonisblog), which he started sometime around 2005.
A redux version (launched in 2010) built upon that strong base and targeted concept, but with a new format and fresh ideas.
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