global discussion. local perspectives.
I am not an advertising agent, but a storyteller. This statement concludes a splendid article by Gugliemo Emanuel, correspondent from London of the Italian daily Corriere della Sera…dated December 1 1909 (yes! one hundred years ago..), significantly titled BUM!
I am not an advertising agent, but a storyteller. This statement concludes a splendid article by Gugliemo Emanuel, correspondent from London of the Italian daily Corriere della Sera…dated December 1 1909 (yes! one hundred years ago..), significantly titled BUM!
At least that’s what members of the Canadian Public Relations Society (CPRS) were told on July 8, 2008, in an e-mail blast (presumably) provided by US-based publisher director, Julia Hood, which announced the new PRWeek Canada newsletter. Although I certainly welcome the addition of Canadian-specific information (“news and features, trend stories, profiles, and Q & As with leaders in the industry”), the tone of the announcement did come across as somewhat condescending.
As professionals, we know only too well how often we are called on to discover or even create reasonable opportunities for published visibility, as well as to rouse and galvanize internal/external stakeholder groups when a client or employer’s reputation is in a critical condition (or, more recently, even in business as usual circumstances). So what else is new?…..
“Social Media and the Future of PR” is the theme of Euroblog2008, currently underway in Brussels (presented by EUPRERA, Edelman, IHECS and Département de communication, Université catholique du Louvain). I participated on a panel on chaired by Toni Muzi Falconi (who leads the Institute’s Commission on Global Public Relations Research). This gave me the opportunity to talk about two important research projects connected to the Institute. • “New Media, New Influencers and Implications for the...
I know I am biased and I know I have already posted on Euroblog 2008, but -come on!- take a look at the euroblog final program of what is possibly the most intense ever exchange between professionals and academics on social media and public relations, and hurry up and register here. You don’t really want to miss this event, do you?
I will attempt to summarise, and supply links to the original documents wherever feasible, of what is possibly the most interesting case of a US Federal Court debating an organization’s public relations activities since the Nike/Kasky story… remember?
An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.
With apologies to Leslie Feist, but the talented singer/songwriter is a compatriot, after all, and the fast-approaching PD events I’m about to detail are all Canadian in origin and (I think) “suitable for” public relations practitioners. Particularly the ones who appreciate the importance of big-picture understanding and strategic planning.
If we take journalism -as David Demers writes in his very recent and most interesting History and Future of Mass Media (Hampton Press)- ‘journalists should keep their personal opinions and the opinions of their newspapers out of their news stories; All sides to a story should be covered and reported; All sides to a story should be given an equal amount of coverage’ But, if we consider public relations, we could say that: ‘a public...