A radical view of PR
PR Conversations often seems to advocate the two-way symmetric “normative” approach to public relations, but it is important to recognise the limitations of this “ideal” as championed by Grunig and…
Eric Koper: avoiding the sliding path from from narcisism to onanism.- Fraser Likely: how stakeholders change organizations – Benita Steyn: on Ed Freeman and disintermediation.
I am grateful to the many scholars, professionals and students who have generously contributed to the ongoing debate on institutionalizing public relations, at the wake of the upcoming Euprera Congress…
Reconsidering our terms of engagement following the institutionalization debate: a draft statement…
From the very beginning, and well before the debate on institutionalization began on this blog, I recall that David Rossi -director of public relations at MPS (Monte dei Paschi di…
King Report III on Corporate Governance institutionalises Stakeholder Relationship Management
In January 2009, King Report III will appear in South Africa, having been written by a committee of 90 members. One of them is Estelle de Beer from the University…
The Strategist’s “Where PR Belongs” crosses borders and triggers some international discussion
On August 15th my quarterly copy of The Public Relations Strategist (published by the Public Relations Society of America) arrived. The Summer 2008 edition’s cover highlighted the feature article, “Where…
‘Core’ versus ‘extended’ PR competencies–do you buy in?
In a manual written for his students in 2005, Emanuele Invernizzi (Professor of Corporate Communication at IULM University in Milan and co-organiser of the 2008 Euprera Conference to take place…
PR professionals are from Venus, PR scholars are from Mars: How shall the ‘twain’ meet?
In 2004, the Dutch scholar Prof Betteke Van Ruler referred to PR professionals as being ‘from Venus’ while PR scholars are ‘from Mars.’ UK academics Fawkes and Tench found traces…
Institutionalisation of the PR ‘Educationist’ role – a South African case
As suggested by Prof Emanuele Invernizzi, co-organizer of the Euprera Congress taking place in Milan 16-18 October, I listened to his interviews with a number of academics and practitioners on…
Authentic Enterprise and Institutionalization: from Arthur Page and the IPR to Euprera’s Congress in October in Milano
In not many weeks some of us (scholars and professionals) will be in Milano participating at the Euprera annual Congress, which this year (October 16/17) is dedicated to the institutionalization…
it’s time to take a look at geo-fear:this new plague-in-town impacting on public relations
In Torino, early July, at the World Architects Conference -in the context of a workshop organised by Ferpi, Assorel (the Italian agency association) and the Global Alliance on how public…