Beyond Truth… Sincerity?

These days, as the World PR Festival in London (June 23-24) comes closer, the public benefit of Public Relations returns once again to the top of our agenda. But could it be that this time we can no longer rely on the argument, so often used in the past, that PR have a positive impact or at least are neutral for the public when practiced respecting the “truth”?

finding a responsible path towards the institutionalization of the public relations function!

From an organizational perspective, the ongoing and accelerating process of institutionalization of the public relations function, besides its many positive aspects (for the organization, for public relators as well as for influential publics of both), also implies certain risks which whoever exercises any influence in determining or assisting that very process, should be well aware of..

On the little black book syndrome, personal influence, organizational influence and knowledge management

A public relators’ personal relationship network has always been considered an essential (when not the most essential) part of her/his professional assets. And this by clients/employers, colleagues/competitors and other relevant stakeholders such as business and other opinion leaders. This ‘untold truth’ has always embarrassed scholars and educators, as well as practitioners, because its most immediate implication is that the ‘people I know’ (and here I refer to the Al Pacino film many of you will...

EUPRERA STEPS UP ITS PROFILE

Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a special grant from the Institute for Public Relations.