global discussion. local perspectives.
Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant…
“….Notwithstanding these examples there is growing recognition of increasing differences between opinion and behaviour in society today. If we are to be really successful in the use of social marketing…
In a recent exchange on this here blog Catherine Arrow wrote: … Somebody, somewhere has to hit the coalface first, and… (this) is the job of associations, so their members…
I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable…
Bear with me and please visit www.lucasossellaeditore.it . Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a…
While there were few remaining doubts in Milano for me that the institutionalization process of the public relations function is ‘a fact of organizational life’, especially after the presentation of…
The recent Euprera congress in Milan advocated insitutionalization of PR as a strategic leadership function, where organisations value communications as a strength in the same way that they respect other…
In these last two weeks -as I am sure each of you- I have been struggling to make some sense out of what is happening in the world, in order…
Sample quote from Kristin Johnson’s grad study of authoritative senior professionals from (worldwide) major international organizations and institutions: “I think that PR has always been about relationships, but it has…
Would a more ‘institutionalized’ PR function have performed a more useful function of warning and advising financial institutions over the last few years? I suspect not – because the process…