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PR Conversations
  • About
    • Our Talking Points
    • Dr. Heather Yaxley
    • Judy Gombita
    • Data protecthion and privacy policy
  • Current PR Conversations
  • Classic PR Conversations
    • PRoust Questionnaire
    • Your Public Relations book
  • Seasoned Posts

Tag: Education

Posted on August 1, 2007 Seasoned Posts

Priorities for public relations research: Watson’s delphi results and Robert Wakefield’s comments…

I have mentioned before in this blog Tom Watson’s on going deplhi study on priorities for public relations research. Well, the study is now finished and you can read all about its conclusions here tom’s blog

Posted on July 29, 2007 Seasoned Posts

Are YOU comfortable with ambiguity? An invective on behalf of The Public Benefit of Public Relations theme of the London 2008 World Public Relations Festival

…in a July 17 column, Stefan Stern, the Financial Times commentator, confesses he is not comfortable with ambiguity, and argues against the recent consultants mantra by which organizational leadership must learn to ‘cope with ambiguity’.

Posted on July 21, 2007 Seasoned Posts

Is licensing an option or a must? Depends on whether we believe we are a profession or an organizational activity.

This is not the first time that licensing of public relations professionals is discussed in this site (if you digit the term in the ‘search this site’ area of this blog you will come up with at eight entries, now nine) .

Posted on July 15, 2007 Seasoned Posts

Licensing yes, licensing no. A first rationalization of an online teaching experience which is now half way through.

Tomorrow Monday July 16 I will be having my fourth (out of seven) online two hour session with some 14 executive masters students from New York University’s Master of Science in Public Relations and Corporate Communication.

Posted on July 1, 2007 Seasoned Posts

Public diplomacy, soft power and sociological globalism: where they integrate with public relations.

While in Lisbon last week I met Gregory Payne, with whom I had the privilege to share the panel at the conference.

Posted on July 1, 2007 Seasoned Posts

Linking business strategy and excellent communication. The Grunigs are at it again..

Once more, on the new global public relations framework issue I have the pleasure of linking you to a presentation leipzig-linking-business-strategy-and-excellent-communication.ppt Jim and Larissa Grunig presented in Leipzig (Germany) last week on the theme: linking business strategy and excellent communication

Posted on June 21, 2007 Seasoned Posts

Read this! The Government of Tanzania at the forefront of public relations management…an in-depth interview with Mindi Kasiga and Gerhard Butschi

In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.

Posted on June 21, 2007 Seasoned Posts

Read this! The Government of Tanzania at the forefront of public relations management…an in depth interview with Mindi Kasiga and Gerhard Butschi

In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.

Posted on June 20, 2007 Seasoned Posts

Benita Steyn tackles “what is the ultimate purpose of PR?”

I’m stealing Toni’s idea of extracting a worthy comment and turning it into a proper post. Benita Steyn, who previously commented on another post about this topic, provides the beginnings of what could be a great discussion on “what is the ultimate purpose of PR?”

Posted on June 7, 2007 Seasoned Posts

Towards a new global public relations model: from theory to practice. Where are we? A webinar and a very recent paper by a young doctorate student: Chiara Valentini

One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the theme: towards a new global public relations model, from theory to practice.

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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