global discussion. local perspectives.
Michela Bondardo, head of Bondardo Comunicazione in Milano, Italy, has been spearheading now for ten years, a highly successful project called Impresa e Cultura (enterprise and culture) to which some 700 different companies (tiny, small, medium and large, local, national, international and global)
If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we tend to enhance and exalt social media as we often do when we write, make presentations or lecture.
My good and esteemed friend, Jack O’Dwyer, has overturned yet another rug from the dainty sitting room in which our professional community enjoys talking to herself in the mirror in the most onanistic of behaviours (not that, as bloggers, we act differently…) and the air does not smell so good…. Just in case, according to Wikipedia, Onan is a person described in the book of Genesis in the Hebrew Bible. The word onanism, an older...
I’ve recently returned from a “flying” visit to the jewel-like, antebellum city of Savannah, Georgia, the location of the 2007 LERN Leaders’ strategic planning retreat. The mandate of this international, non-profit association is to provide training and consulting to providers of lifelong learning programs.
Dr. Terence Flynn, APR, a CPRS board member shared an exciting announcement with his friends: effective April 27, 2007, the Master’s of Communication Management Degree Program, offered by the DeGroote School of Business, McMaster University (Hamilton, Ontario) has received the Ontario Council of Graduate Studies’ approval to begin registering students.
The Canadian Public Relations Society (CPRS) just announced the launch of its inaugural webinar, PR and Social Media. Using two (Canadian) case studies that “leverage blogging, wikis, YouTube, Flickr, del.icio.us and various online communities,” the session’s focus will be on the tactical side of social media, rather than theoretical concepts. Approached several weeks ago by Vancouver-based PR consultant, Carla Shore, APR (a member of the national professional development committee), I knew that the webinar was...
Public relations pioneer was renowned trailblazer for his contributions in setting national standards for PR ethics and practice, creative solutions to complex challenges, and helping herald high tech in communications, while supporting numerous important causes.
Dear Toni,This comment really bounces across several of your recent posts as there are certain threads of thought which criss-cross and intersect. I don’t know if you have come across a fascinating article by Greg Leichty,(2003, Journal of Public Relations Research 15 (4), 277–304), which looks at the cultural tribes of public relations….
May we still claim that public relations is effective when an organization is able to perform the traditional and consolidated one company-one voice paradigm? Or has the growing convergence between the concepts of diversity and social media shattered this widely held stereotype in our professional community? I tried to raise this issue in my last post, but stimulated no reactions.
Early last year, invited by prof. Maria Russell, I visited Syracuse University for a lecture. Following this, as I was having my usual, unrepented, ‘fag’ outside the Newhouse Building…