P&G: 1 dollar in mktg pr leads to 2.8 dollars in sales versus 1.1 in advertising and 85 cents in promotions! 27% of the capitalization value of United Technologies may be attributed to external communication. How’s that for evidence???
What a grand Summit! One hundred highly privileged senior representatives of major corporations, public relations agencies, universities and research companies met in Portsmouth (New Hampshire) this week for the Institute…