the discussion on the economic impact of pr paper has migrated to
http://www.instituteforpr.org/index.php/IPR/digest_entry/thinking_outside_the_budget/
Tag: Economic Impact
Moving towards a global dashboard of local public relations infrastructure?
If you visit the Global Alliance website and click on Landscapes; if you read the Global Public Relations Handbook (2004) edited by slovene Dejan Vercic and indian Sriramesh Krishnamurthy, or Public Relations and Communication Management in Europe (2004), edited by the dutch Betteke Van Rule and slovene Dejan Vercic, or Public Relations in Asia (2005), edited by indian Sriramesh Krishnamurthy…
December 4: D-Day for XPRL and for the global public relations community
December 4 will be D-Day for XPRL. It is with unabashed hope and trepidation that I am pleased to inform readers of this blog that in London, December 4 in the early afternoon at the CIPR headquarters in St. James Square, some highly selected 40 senior public relations professionals from different countries will meet to launch the second and decisive phase of the XPRL project, already discussed here in a preceding post….
How big is public relations? And why does it matter? The economic impact of our profession
The web site of the Institute for Public Relations has just posted this morning a paper, which I wrote, whose intent is to initiate a discussion amongst our professional and scholarly community
Gulp! When a student suddenly makes you think and re-think again..
The following quote is an excerpt of a paper from one of my students (not necessarily the best but certainly not the worst) in the Global Relations class I am currently teaching at NYU’s Master of Science in Public Relations and Corporate Communication.
Is it communication for development or is it public relations? Does it really matter what it is, as long as it is what it is? A fascinating, somewhat irritating, but truly rich chronicle of a passionate exchange on (what I would call..) stakeholder relationship practices.. Peter and Paul have a go..and..Ursula helps shed some light..
Next Friday, October 27, in Rome (Italy) the Global Alliance is holding a ‘special event session’ at the World Congress on Communication for Development (see earlier posts) whose official title is: The role of public relations in the new development paradigm. In preparation for this event -and in view of the final recommendations of the three day debate with some 600 participants from all over the world- a first, rough and explicitly ‘all-encompassing-and-to-be-very-much-slimmed-in-its-final-version’ draft of the final document, was...
Canada to revise pr procurement? Professional associations are beginning to realize that pr is not only private sector…good news
An interesting effort by the Canadian Public Relations Association has just begun. In an early post of this blog I wrote of another action undertaken by the Italian PR Association (FERPI) to ensure that increasing public spending on public relations be carefully monitored. In yet another we commented the media take up and the CIPR’s quick response to a report which indicated a similar increase of spent in the UK….it seems as if professional associations...
Thai communication leaders confident the recent military coup will boost their activities!
The presidents of the Marketing Association of Thailand, the Thailand Marketing Research Society, the Advertising Association of Thailand, the Thai Direct Selling Association and the Public Relations Society of Thailand agreed on the issue on October 11 despite the current lack of details of the government’s economic management policies.
How public relations improves the quality of organizational decisions and accelerates their time of implementation
As community consultation and stakeholder engagement practices continue to grow… I believe negotiating, conflict and dispute resolution skills are going to be as important… if not more important… than media relations and crisis communications skills.
Lou Capozzi- PR people are too siloed, should take a broader view and need to get better at managing advertising!
At the ICCO Global Conference in Delhi of a few days ago, Lou Capozzi, chairman of the Publicis PR Group, and Paul Taffe, chairman of Hill&Knowlton, challenged pr firms to step up to the opportunities created by what Lou called “The New Conversation Age.” The panelists documented the changes and outlined the skills needed in this emerging new environment — skills possessed by PR practitioners more than any other discipline.