Search Results for: toni falconi

Posted on Author Heather_Yaxley Seasoned Posts

Integrating Public Relations and Public Diplomacy: a workshop in Rome for 25 diplomats by FERPI, the Italian professional association

In agreement with the Diplomatic Institute of the Italian Ministry of Foreign Affairs, FERPI -the Italian Federation of Public Relations- is holding in the English language, on March 3,4,5,and 6 in Rome a four session workshop on Public Diplomacy for 25 mid career Italian diplomats according to this program. Tutors of the course will be Toni Muzi Falconi and Fabio Ventoruzzo, both representing Ferpi. Four guest lecturers have agreed to participate: Dejan Vercic, Mindi Kasiga,...

Posted on Author Heather_Yaxley Seasoned Posts

The Strategist’s “Where PR Belongs” crosses borders and triggers some international discussion

On August 15th my quarterly copy of The Public Relations Strategist (published by the Public Relations Society of America) arrived. The Summer 2008 edition’s cover highlighted the feature article, “Where PR Belongs: A Move at Chrysler Spurs Debate.” The provocative title drew me in, so I literally dropped everything (but the magazine) to have a read. Although Chris Cobb’s article focuses on changes to the reporting structure at the US-based auto giant (a company that...

Posted on Author Heather_Yaxley Seasoned Posts

The future of the book… and PR

To those who have read the seminal book by Lucien Febvre and Henri-Jean Martin (“L’appartion du livre”), the history of the book may already be a fascinating subject. But what about the future of the book. There is a also great excitement in trying to foresee what the book will look like within a few years and I share with you a very promising experience in which PR is at the forefront.

Posted on Author Heather_Yaxley Seasoned Posts

Putting the Public Back in Public Relations

“Social Media and the Future of PR” is the theme of Euroblog2008, currently underway in Brussels (presented by EUPRERA, Edelman, IHECS and Département de communication, Université catholique du Louvain). I participated on a panel on chaired by Toni Muzi Falconi (who leads the Institute’s Commission on Global Public Relations Research). This gave me the opportunity to talk about two important research projects connected to the Institute. • “New Media, New Influencers and Implications for the...

Posted on Author Heather_Yaxley Seasoned Posts

PR jobs of the future

Thinking about the recent conversation regarding the merits or otherwise of studying public relations, I am reminded of Karl Fisch’s statement in his fascinating Shift Happens presentation (now available at The Fischbowl as a pdf or word file) that: “We are currently preparing students for jobs and technologies that don’t yet exist . . . in order to solve problems we don’t even know are problems yet”. What should we be doing in PR to prepare for this...

Posted on Author Heather_Yaxley Seasoned Posts

Anne Gregory on relationships between public relations and journalism

I don’t know how to do this properly, but I would like to recoup the discussion which has been going on in this blog about this evergreen issue because it seems to me that every comment raises new issues. So I will profit from this very welcome contribution from professor Anne Gregory to Judy Gombita’s excellent report on Ira Basen’s recent remarks at the cprs annual general meeting with a warm invitation to all visitors...