global discussion. local perspectives.
To paraphrase that old saying about advertising, is it possible that organizations are wasting half their PR spend? In the face of plans by many governments - such as the UK and Italy - to cut their communications budget, how should the public relations industry respond? Here I share some of my thoughts - and a suggestion from Toni Muzi-Falconi.
This detailing of a case study began life as an intended comment on Kristen's Sukalac's recent blog, Pink Gloves, Hashtags and Lost Opportunities, but it became so involved and long (and the subject so inspiring) that I decided to turn it into a post proper.
PR Conversations talked to Silvia Cambiè (top left) and Yang-May Ooi (below left), authors of the recently published International Communications Strategy: Developments in cross-cultural communications, PR and social media about their new book and the changing world facing PR practitioners today.
The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up to the challenge?” In March this year, just after the draft King III Report was published for comment, I invited...
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...
Nelly Benova is a forceful and highly proactive figure in Bulgarian Public Relations. She represents the Bulgarian PR Association in the Global Alliance, in Cerp and also manages the CIPR accreditation course in Sofia. This interview she had with me in Vienna a few days ago has just been posted and might stimulate some discussion also amongst our visitors here at PRC.
At the Canadian Public Relations Society’s Annual General Meeting, held on June 7, 2009, in Vancouver, British Columbia, CPRS member in attendance were introduced to new, official definitions (in English and French) of public relations. Both versions were adopted by the CPRS National board in February 2009, in Fredericton, New Brunswick.
As most of you are aware, in barely two weeks I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent speaking engagements, I have taken the opportunity to reflect on the important ideas encountered and adopted. Thus the title, “Four Things That Only Took Me Five Years to Learn.” First, there is no reason to assume public relations is inferior to marketing, advertising (or many...
His early goal was to make Edelman’s New York office profitable and even larger than its Chicago headquarters. Over the years he determined to carve out a distinct, professional identity, which included: playing a role in the professional community, further developing the company internationally (particularly in Asian markets), taking many risks (and assuming full accountability for them) while exploring new ideas, concepts and tools.