Journalists support role of PR
The global automotive industry, and particularly the Big 3 US car companies, have been making the headlines regarding its future survival in the economic downturn. What is interesting is the…
Gorillas and the absence of altruism
Back in September, Heather Yaxley launched a fascinating and heated debate on the role of PR under the fairly tame title “A radical view of PR“. One thread of the…
CCO’s from major global corporations discuss the path from sustainability to durability. A blind report from a secret summit…
Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant…
Public relations “On The Edge”; offline in June ‘09, online right now
The Canadian Public Relations Society is holding its next annual conference, On The Edge, in Vancouver, British Columbia, from June 7 to 9, 2009. Its website is already up and…
The leadership role of Public Relations according to Mo.Ve’s 2008 report on Car Dependancy and Sustainable Mobility in Metropolitan Areas
“….Notwithstanding these examples there is growing recognition of increasing differences between opinion and behaviour in society today. If we are to be really successful in the use of social marketing…
Who’s turn is to hit the coalface? The Swedes show the way in Professional Association Management and the results are impressive. Let’s take, for once, a glass half full approach.
In a recent exchange on this here blog Catherine Arrow wrote: … Somebody, somewhere has to hit the coalface first, and… (this) is the job of associations, so their members…
Facing this historic discontinuity. Two recently developed certainties for our profession: generic principles and specific applications and stakeholder relationship management
I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable…
Twelve hours of videobook on ‘In what sense: what is public relations?’. A narrative which summarizes some 400 years of professional experience. A dream, or a nightmare?
Bear with me and please visit www.lucasossellaeditore.it . Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a…
My major takeaways from the Milano Euprera Congress. How our professional community can help bridge the gap between what is really happening in the global market place and what we think is happening.
While there were few remaining doubts in Milano for me that the institutionalization process of the public relations function is ‘a fact of organizational life’, especially after the presentation of…
Lions or donkeys – is PR ready for the challenge of Institutionalization?
The recent Euprera congress in Milan advocated insitutionalization of PR as a strategic leadership function, where organisations value communications as a strength in the same way that they respect other…