global discussion. local perspectives.
Canadians are a generous bunch. According to the most recent Canada Survey on Giving, Volunteering and Participating (2007), 84 per cent of Canadians over the age of 15 make donations…
By Philip J Kitchen, Dean, Faculty of Business, Brock University, St. Catharines, Ontario, Canada In the past two decades PR practitioners have become more involved with electronic activities that have…
By Janette van Kalkeren The European continent comprises 51 countries with a total of 837 million habitants. Of these, 27 countries (500 million citizens) are members of the European Union…
On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph. It appeared to strike the perfect balance between control and…
Cost, Complexity, Control and Credibility By Diane K. Rose We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust…
Whether you call it digital PR, online PR, or social media (SM) relations – public relations practitioners are being told they must enter this “brave new world”, embrace the “revolution”…
Mat Wilcox, founded and leads Wilcox Group, a management consulting firm specializing in corporate issues and crisis communications management.
By Fraser Likely Even for those in the public relations and communication management field who paid the slightest bit of attention to international developments over this past summer, the Stockholm…
The Barcelona Declaration of Measurement Principles for public relations have been discussed and even endorsed by professional bodies and industry publications around the world – but there’s little evidence of…
By Toni Muzi Falconi Stockholm Accords definitions As defined by the Stockholm Accords, the PR leader of a communicative organization plays two fundamental and strategic roles: 1. A “political” role…