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PR Axis

The serious business of public relations

January 28, 2011

It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to debate or discuss. That implies its function is to assist in two-way communications – yet, the…

PR Nexus

Tiny bites of differentiation, feeding the business body and soul

January 26, 2011

Cross-posted from Ellen (Elli) St. George Godfrey’s Ability, Success Growth blog, this is the “framing” post for this week’s #kaizenblog chat (where I’m joining regular host, Elli, as the guest…

PR Sphere

War Child Canada's creative fight for attention

January 13, 2011

Madeline Lunney interviews James Topham, War Child Canada’s director of communications and marketing Backgrounder Inspired by altruism, faith, family or end-of-year taking stock (and income tax receipts), the majority of…

PR Vision

PR lessons from 2010 – the year of the mega crisis

December 29, 2010

Undoubtedly 2010 has been the year of the mega crisis, which as the Guardian’s City editor, Richard Wachman recently commented provide ‘a textbook example of how not to do things…

PR Sphere PRoust Questionnaire

PRoust Questionnaire: Peter V. Stanton

December 21, 2010

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not familiar…

PR Motion

Facing up to the PR talent challenge

December 14, 2010

One of the interesting outcomes of my position on the boundary of PR academia and practice is that I’m often asked for recommendations about finding PR talent. This frequently applies…

PR Vision

Sliding doors: Italian PR

December 6, 2010

By Toni Muzi Falconi Way back in 1983, the young Italian sociologist, Emanuele Invernizzi (current president of the European Public Relations Education and Research Association (Euprera), carried out on behalf…

PR Mediums

Engineering Search: The story of the algorithm that changed the world

December 1, 2010

New radio documentary from Ira Basen airs on December 5th This coming Sunday (December 5th), a new, one-hour documentary is set to air on CBC Radio One’s The Sunday Edition.…

PR Techster

Writings On The Wall

November 23, 2010

A twitterwall is a tool, nothing else. Don’t blame the twitterwall for all the stupid things that might appear on it. Used prudently, twitterwalls can add a lot of value…

PR Axis

Public relations remains focused on media relations

November 16, 2010

From a PR perspective, there’s a problem with all the discussion regarding the merits or otherwise of paywalls to access online content, the impact of social media or the role…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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