What shade of PR do you practice? I believe that “PR is what PR does” which offers a broad perspective encompassing many shades.
In a recent PR Conversations post, Fraser Likely, said he didn’t “do” PR. Rather he advises on the management of PR functions. This is a shade of PR.
Similarly, the Melbourne [...]
Mentoring, networking and innovation: a prescription for the 21st century, is a co-authored guest post by Alan Berkson and Fred McClimans
History is filled with examples of linkages between networking, mentoring and innovation, but over the centuries the “knowledge acquisition ecosystem” has changed considerably. There was a time when this process was slow and rooted [...]
Guest interview by Toni Muzi Falconi with founder of the fascinating non-profit venture, the Museum of Public Relations (http://www.prmuseum.com) Shelley Spector.
1. Why did you decide to establish the PR museum?
I had toyed with the idea for some time, but the impetus to set it up was getting to know Eddie Bernays, who offered his [...]
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
1. What is your most striking characteristic as a PR practitioner?
Is there anyone on the planet who has not heard about the vuvuzela?