Posted on PR Sense

Influence behaviours: create social business guidelines valued as an employee resource

What are the advantages of making something a collaborative effort and promoting the terminology of “resource?” External and internal communication specialists in a communicative organization understand the significance and impact of the name given to a document. Even more important than its title, who holds accountability for its creation and how many areas have input and influence on resulting internal behaviours and external outcomes. Ask any corporate communicator: Collaborative efforts are always more valued by...

Posted on PR Mediums

Evolve, grow and pitch your social public relations to the right platforms and audiences

One of the advantages of social public relations is how organizational profile can increase beyond self-hosted brand journalism to platforms owned and operated by others as a result of mindful choices by both parties—the information-sharing relationship and opportunity regarding original content is more equal than the gatekeeper role, and independent reporting and financial filtering goals, of traditional media. I don’t mean simply product or service marketing or promotion, i.e., sales copy masquerading as information. Beyond...

Posted on PR Sense

Online public relations is not that different—crowdsourcing isn’t a feasible strategy

There’s an old adage that decisions by committee really aren’t that effective, particularly as the eventual outputs and outcomes tend to be second rate. Plus no one is truly accountable or assumes an authoritative role and voice. This tends to be an internal problem, perhaps reflective of a corporate culture lacking in vision and leadership. Something similar that’s perplexed me for awhile is this nascent concept about recruiting “friends” to assist in online corporate—or, more...