global discussion. local perspectives.
On the 4th of November this post opened a fruitful dialogue between professionals from two European countries (Italy and Romania) and sparked an interesting debate with the participation of visitors and commentators from many other countries ranging from New Zealand, Austria, Canada, the Uk, the USA, Portugal, Latin America and South Africa.
PR Conversations welcomes a guest post by Bill Sledzik, associate professor, School of Journalism & Mass Communication, Kent State University, Ohio, U.S.A. Collectively, we quite like his regular blog posts (i.e., thought process, rigour and sense of humour), and felt that our international readership would enjoy a taste of some Tough Sledding, too.
As a follow-on to the posts regarding Madeleine, the Portuguese police and the public interest, I thought you might be interested in a real life ‘open conversation’ involving New Zealand police. They have created a wiki to encourage public participation in the revision of the current police act, written in 1958.
(Extracted from Strumpette) Here’s an excellent example of a corporation doing it right and utilizing social media to LISTEN to the “conversation.” Meet our new friend Roberto Zangrandi.
I am sure you are going to love this one…if you have a little bit of patience: it is well worth it!
Ira Basen of CBC Radio’s “Spin Cycles” series fame recently addressed attendees at CPRS Toronto's annual general meeting. Ira has kindly granted permission for his speaking notes to be reproduced on PR Conversations.
If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we tend to enhance and exalt social media as we often do when we write, make presentations or lecture.
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.
How do we keep business on this comeback trail? Public relations will play a critical role in the process. How do PR professionals help business remain trusted?
My Media in Canada subscription hit the in-box this a.m., with a lead article cleverly called “The Walrus adds digital tusks.” Having taken out a (print) subscription to The Walrus this past fall during the Word on the Street festival in Toronto—and being very pleased indeed with the quality and breadth of the publication and writers, I’m equally happy to hear the publisher is raising the social media bar and general reach, by introducing new...