Wally Olins – PR Conversations

Exploring "A Brand New World" radio doc

September 13, 2013

It’s a brand new world. Brand being the key word. Coke, Starbucks, Nike—they all want to sell you something. They always have. But today, brands are not just products and…

Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020
PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…
Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020
What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…
Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020
Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…
Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020
Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…
Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020
That's great to hear - the linkage to measurement and evaluation is critical of course.

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Exploring "A Brand New World" radio doc