Using Twitter for PR events
How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus Pirchner and Heather Yaxley). Twitter offers potential…
A cautionary conversation about PR and social media, part I
With Twitter recently turning five years old, PR Conversations feels it’s time to consider whether it – and other social media platforms – are now serious channels for public relations.…
Arresting consequences of life with the Thought Police
The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the…
Test of the Twitter Broadcasting System
One of the arguments of the proponents of social media is that the audience reigns, choosing which content it wants to consume. Broadcasting is bad, the logic goes, because it…
Lies, Damn Lies and Twitter
When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the…
Opinion Fatigue or Productive Serendipity? Where do you sit in the Babel Web?
If, like me, your head is spinning with the constant conversation, your ears vibrating with the latest buzz and your hands weary from punching keys on the latest digital toys,…