The Public Relations Strategic Toolkit

The final word – why PR books still matter

August 14, 2012

When was the last time you read a public relations book? I mean a proper book with pages that you turn by hand, not a representation that you flick with…

Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020
PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…
Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020
What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…
Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020
Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…
Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020
Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…
Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020
That's great to hear - the linkage to measurement and evaluation is critical of course.

Tag: The Public Relations Strategic Toolkit

The final word – why PR books still matter