global discussion. local perspectives.
Leaving aside a fastidious reiteration of usual buzzwords such as twitter and facebook, closely followed by obama and engagement, and the conceptual thinness of some of the cases which were…
How effective are social communication campaigns, specifically when they are enacted by public institutions and their aim is to con-vince publics to modify their day-to-day behaviours? The amount of literature…
The relationship between the Vatican and Public Relations is, at the very least, as old as the Propaganda Fide (1622)… More recently…the first Masters program in Public Relations ever held…
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company…
John Doorley is my academic director at NYU’s Master in Public Relations and Corporate Communication where I teach Global Relations and Intercultural Communication, and Helio Fred Garcia is one of…
His early goal was to make Edelman’s New York office profitable and even larger than its Chicago headquarters. Over the years he determined to carve out a distinct, professional identity,…
I’ve been wanting to write a post about the importance of internal stakeholder management or internal communication in the current scenario of economic recession for a while. Now, after having…
Some of you, I am sure, have read The Wisdom of Crowds, a 2004 book by James Surowiecki, financial editor of The New Yorker. It is a very inspiring book…
Is public opinion, like the mythic Penelope, undoing in the night of the crisis what it reluctantly had accepted to weave in the light of growth? Has public opinion thus…
In agreement with the Diplomatic Institute of the Italian Ministry of Foreign Affairs, FERPI -the Italian Federation of Public Relations- is holding in the English language, on March 3,4,5,and 6…