global discussion. local perspectives.
At WPP, we have never seen responsible corporate behaviour as a coat of public relations varnish… From Sir Martin Sorrell’s opening letter of the 2005 WPP Corporate Social Responsibility Report…
A few friends send me messages inviting me to be more provocative. This blog is too serious…some write. Others say I should be more daring…They are definitley correct and I…
Xprl stands for ‘extensible mark up public relations language‘ and for two years has been the focus of an international grass roots project based in London operating also in the…
The principle that public relations in any organization (private, public or social) needs to be involved in the decision making process before decisions are taken…and this…. assuming that the truly…
Ever since Edward Bernays proposed Public Relations as an attempt, by information or persuasion, to engineer public support for an activity, a cause, a movement or an institution, the practice…
Old models of public relations practice were framed around the hierarchical organisational structures created in the 19th and 20th Century. Business and organisational models have changed dramatically in the last…
A few weeks ago the Global Alliance asked its 66 association members, from as many countries, to urge their 160 thousand individual members to participate to an on-line global survey.…
Richard Edelman’s recent decision to withdraw his company from the US Council of Pr Firms on the grounds that ‘we disagree with the Council on a few fundamental points’… as…
All hell broke loose in our community these last few days following the British media stampede on the news that Blair’s government had trebled its public relations expenses in the…
The other day, Italian Premier Romano Prodi, in saluting his young compatriots sailing off to Lebanon to form the larger part of the UN military peacekeeping force, unabashedly called this…