Making public relations history
“Any fool can make history, but it takes a genius to write it”, according to Oscar Wilde. Those of us assembling in Bournemouth for the third International History of Public…
Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the…
Career moves in public relations: Climbing ladders, revolving doors and musical chairs
Are you looking for a career move or new opportunity in public relations? Judging by my own observations of the use of hashtag #PRjob on Twitter, there are plenty of…
PRoust Questionnaire: Al Clarke
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
Public relations as a promotional industry
It is hard not to believe the PRSA’S #prdefined initiative has resulted in three proposed definitions supporting public relations as a profession. Any reference to persuasive or promotional aspects of…
A journey to Mars: how planet PR used to be
One discussion theme emerging at PR Conversations during 2011 has been the role of women in public relations. Although PR has become a feminised occupation since the 1990s, many issues…
Do you know where you’re going to? Public relations career advice
What was your route into public relations? In 1943, Averill Broughton (a public relations and advertising executive with his own firm) interviewed leading PR executives for his book, Careers in…
Relationship advice for PR practitioners
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. But the priority in PR practice is largely on writing…
Sex sells – faking it in public relations
Women are successful in public relations – UK data shows a 64:36 female:male gender split in an industry worth £7.5bn. In particular, young women are attracted to the occupation –…
PR is what PR does – a question of ethics
Not surprisingly there’s been a great deal of discussion of ethics in relation to the News Corp phone-hacking scandal. Although journalism and corporate governance are facing the real ethical questions,…