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PR Conversations
  • About
    • Our Talking Points
    • Dr. Heather Yaxley
    • Judy Gombita
    • Data protecthion and privacy policy
  • Current PR Conversations
  • Classic PR Conversations
    • PRoust Questionnaire
    • Your Public Relations book
  • Seasoned Posts

Tag: The Profession

Posted on June 21, 2007 Seasoned Posts

Read this! The Government of Tanzania at the forefront of public relations management…an in-depth interview with Mindi Kasiga and Gerhard Butschi

In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.

Posted on June 21, 2007 Seasoned Posts

Read this! The Government of Tanzania at the forefront of public relations management…an in depth interview with Mindi Kasiga and Gerhard Butschi

In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.

Posted on June 16, 2007 Seasoned Posts

Will Gordon Brown want to ’spin an antispin campaign’ following Blair’s Reuters speech?

Last Friday I was in London and had the privilege, as Honorary Fellow of the CIPR, to participate to the Annual Fellows Luncheon which is held in the austere House of Lords, in the Cholmondeley Room: a truly fantastic setting on a gorgeous day overlooking the River Thames.

Posted on June 14, 2007 Seasoned Posts

CSR Takes Quantum Leap into Social Media: Roberto Zangrandi does a guest post on Strumpette

(Extracted from Strumpette) Here’s an excellent example of a corporation doing it right and utilizing social media to LISTEN to the “conversation.” Meet our new friend Roberto Zangrandi.

Posted on June 12, 2007 Seasoned Posts

Desperate dillweeds: this is what we are, says the Washington Post!

With increasing frequency we are rapped by the media. Many times this is justified, and this what hurts the most. A few weeks ago this is what Gene Weingarten wrote about us in the Washington Post

Posted on June 7, 2007 Seasoned Posts

Towards a new global public relations model: from theory to practice. Where are we? A webinar and a very recent paper by a young doctorate student: Chiara Valentini

One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the theme: towards a new global public relations model, from theory to practice.

Posted on June 4, 2007 Seasoned Posts

Embedding culture into business: a great italian experience now also readable in the english language

Michela Bondardo, head of Bondardo Comunicazione in Milano, Italy, has been spearheading now for ten years, a highly successful project called Impresa e Cultura (enterprise and culture) to which some 700 different companies (tiny, small, medium and large, local, national, international and global)

Posted on May 31, 2007 Seasoned Posts

this is reallly a quantum leap! a sustainability meter just introduced by Italy’s ENEL to facilitate individual stakeholder relationships

I am sure you are going to love this one…if you have a little bit of patience: it is well worth it!

Posted on May 28, 2007 Classic PR Conversations PR Mediums

Ira Basen addresses challenges facing both public relations and media representatives

Ira Basen of CBC Radio’s “Spin Cycles” series fame recently addressed attendees at CPRS Toronto's annual general meeting. Ira has kindly granted permission for his speaking notes to be reproduced on PR Conversations.

Posted on May 25, 2007 Seasoned Posts

Is astroturfing truly counter productive? I wonder…..

If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we tend to enhance and exalt social media as we often do when we write, make presentations or lecture.

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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