sustainability – PR Conversations

December 30, 2011June 28, 2020 PRoust Questionnaire

PRoust Questionnaire: Estelle de Beer

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Estelle de Beer: 1. What is your most striking characteristic as a PR practitioner? Being a good listener. It is important for me to...

November 28, 2011June 28, 2020 PR Sense

Integrated reporting and strategic public relations

Guest post by Benita Steyn In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of Integrated Reporting at the Corporate Governance and Strategic Communication Congress in Milan, Italy. We welcome back contributor alumna, Benita Steyn, who kindly agreed to provide an abridged version of this paper for PR Conversations. Backgrounder: Integrated reporting and strategic public relations The collapse of the...

July 9, 2010 PR Sense

Tim Marshall: Time for radical thinking and real PR leadership

Here's an idea for the public relations and communications management profession to hang its hat on - and to show leadership. Let us be the driving force to set up a Genuine Progress Index (GPI) for the world.

June 29, 2010 PR Sense

World's leaders in PR congregate in Stockholm

Marc Whitaker’s breathtaking chorus opening -fully embedded in the Forum’s context and contents; Sven Hamrefor’s intellectually challenging description of value networks; Mervin King’s key note on organizational governance and stakeholder relationships; FERPI’s six faced presentation of the Accords implementation process taking off in Italy in September; Anne Gregory and Ronel Rensburg’s engaging and courageous session on public relations’ value to organizational governance and management, and Karl Schwab’s lucid description of the coming phases of societal discontinuity and of the World Economic Forum’s vision of togetherness through a global multistakeholder platform, will remain in my mind as the more striking achievements of the Stockholm Forum.

October 29, 2007 Seasoned Posts

The green power of public relations

I’ve asked Caroline Wilson to share some thoughts on the power of PR to change people’s behaviour around environmental issues, which she regularly explores at GoodGreenPR: I sometimes think the ‘green’ issue for people working in PR is very similar to the familiar debate about the role of PR generally. Should PR be about skilfully promoting and communicating the image, products and community profile that others high up the management tree set out? Or should PR...