Social media engagement: The PR2.0 shift for politics
Guest post by Tyler Orchard Social media engagement: The PR2.0 shift for politics Whether you work in the private or public sector, social media and PR2.0 have evolved into something…
Integrated reporting and strategic public relations
Guest post by Benita Steyn In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of…
PRoust Questionnaire: Don Radoli
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
Reaching stakeholders, publics & audiences in a journalism 2.0 world where Free Costs Too Much
Although primarily focused on changes to newspaper readership and engagement models, an underlying quest is answers to the challenges impacting public relations practitioners regarding audiences who are only prepared to…
A year end invitation to discuss the global public relations attack against Google
I have no personal gripe with Google If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google. This…
#PRC2010 Trends impacting Public Relations world
This is the time of year when many of us are reflecting about the future, trying to figure out how our profession, our companies, our clients, our societies will be…
Til Death Do Us Part? Models of Engagement
Last week I had the pleasure of discovering the Champagne Bar at St Pancras station in London in the company of Michael Klein, an excellent internal comms professional currently based…
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event. The lecture was by Jon Iwata, IBM’s Senior Vice…
A stakeholder relationships approach to global climate change
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are…
Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is…