Desperate dillweeds: this is what we are, says the Washington Post!
With increasing frequency we are rapped by the media. Many times this is justified, and this what hurts the most. A few weeks ago this is what Gene Weingarten wrote…
Towards a new global public relations model: from theory to practice. Where are we? A webinar and a very recent paper by a young doctorate student: Chiara Valentini
One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the…
Embedding culture into business: a great italian experience now also readable in the english language
Michela Bondardo, head of Bondardo Comunicazione in Milano, Italy, has been spearheading now for ten years, a highly successful project called Impresa e Cultura (enterprise and culture) to which some…
this is reallly a quantum leap! a sustainability meter just introduced by Italy’s ENEL to facilitate individual stakeholder relationships
I am sure you are going to love this one…if you have a little bit of patience: it is well worth it!
Planning for Global Meltdown (or how to keep the Cyber Pirates at bay)
As well as being a complete information junkie, I am also, I must confess, a compulsive planner of crisis management strategies, even when they are not mine to plan. So…
Is astroturfing truly counter productive? I wonder…..
If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we…
1982 Tylenol case a misleading myth: O’Dwyer takes on Fortune, J& J and the public relations establishment!!
My good and esteemed friend, Jack O’Dwyer, has overturned yet another rug from the dainty sitting room in which our professional community enjoys talking to herself in the mirror in…
Two great stories from the Cape Town Festival
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania,…
Global Alliance has new leadership. Where will it go?
The best piece news I have to report from Cape Town is that Colin Farrington from the CIPR is the new Chair of the see recent interviewGlobalAlliance, while my young…
Communicating for Sustainaibility in Cape Town May 12-15 at the 4th World PR Festival
How do we keep business on this comeback trail? Public relations will play a critical role in the process. How do PR professionals help business remain trusted?