global discussion. local perspectives.
I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model: la politica del cucù…
Leaving aside a fastidious reiteration of usual buzzwords such as twitter and facebook, closely followed by obama and engagement, and the conceptual thinness of some of the cases which were…
How effective are social communication campaigns, specifically when they are enacted by public institutions and their aim is to con-vince publics to modify their day-to-day behaviours? The amount of literature…
The relationship between the Vatican and Public Relations is, at the very least, as old as the Propaganda Fide (1622)… More recently…the first Masters program in Public Relations ever held…
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company…
John Doorley is my academic director at NYU’s Master in Public Relations and Corporate Communication where I teach Global Relations and Intercultural Communication, and Helio Fred Garcia is one of…
With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the…
Some of you, I am sure, have read The Wisdom of Crowds, a 2004 book by James Surowiecki, financial editor of The New Yorker. It is a very inspiring book…
Social media are increasingly considered by the public relations community (scholars, educators, professionals) as a ‘separate thing’, different from mainstream. Is this really so? And, even if it is… do…
As PR professionals we should celebrate the G20 meeting this week in London as an opportunity to demonstrate what public relations is all about. Essentially, this “informal forum” seeks to…