The art of smart thinking in public relations
This PR Conversations post looks at the challenges in attracting smart people to build sustainable careers in public relations, by sharing a conversation that I’ve had with Ann Pilkington, founder of PR Academy, the largest provider of professional PR qualifications in the UK. Dr. Heather Yaxley It seems to me that there’s a perennial debate in public relations about the merits of experience versus qualifications. Indeed, research I’ve undertaken looking at the evolution of professional PR qualifications...