An abundant public relations era or its utilitarian autumn?
Flourishing PR Conversations about peaks and valleys, truths and opinions plus the plateau in between One of my goals for the last few years was to travel west to Toronto’s…
An accidental ebook: exploring the future of business blogging
Ketchum Europe director and CIPR president shares insights from a co-creation project exploring the benefits of professional blogging By Stephen Waddington Blogging is 20 years old this year. By now…
The communication process more important than outcomes on PR Conversations
Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know…