Social capital – the lifeblood of public relations
Social capital is the lifeblood of public relations with our ability to interact with others, build relationships, and develop a shared understanding at the heart of what we do. Always…
Relationship advice for PR practitioners
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. But the priority in PR practice is largely on writing…
Evolving PR – ready to learn a new dance?
On the doorstep to Christmas, I thought I would mention my favourite game this year. ‘Spore’ lets you evolve from a tiny cell into a creature that you nurture over…