Qualifications for Public Relations Management
Pendleton Dudley established a PR agency in New York in 1909, reportedly after a suggestion by Ivy Lee who felt competition would be good for the fledgling industry. By the…
global discussion. local perspectives.
Pendleton Dudley established a PR agency in New York in 1909, reportedly after a suggestion by Ivy Lee who felt competition would be good for the fledgling industry. By the…
Last year I wrote about ‘excellence‘ suggesting that PR needs to stretch beyond specified performance standards or comparative pre-eminence. I’ve been thinking about this during my recent hours spent marking…